Turning bold ideas into real-world impact.

newydd | new exists to help organisations deliver innovations that measurably improve lives and protect the planet.

Effective Innovation = New + Useful + Used

We work across three outcome-driven areas to ensure your innovation efforts lead to tangible results:

  • Innovation starts with identifying problems worth solving—and the ideas that can move the needle. We help you: clarify the challenge and align around a shared ambition; rapidly explore and assess ideas—whether original, borrowed, or adapted; and build the knowledge you need to move forward with confidence.

    Outcomes we deliver:
    ✅ Clear problem definitions
    ✅ Prioritised opportunity areas
    ✅ Validated early-stage ideas ready for testing

  • Ideas only add value if they work in practice. We guide you through a process of rapid learning and evidence-building to increase the likelihood of success.

    Outcomes we deliver:
    ✅ De-risked ideas backed by evidence
    ✅ Stronger internal capabilities for learning and iteration
    ✅ Strategic partnerships that accelerate progress

  • Innovation isn’t innovation unless it leads to real, lasting change. We help you scale and sustain ideas that work—so they deliver long-term benefits in the real world.

    Outcomes we deliver:
    ✅ Scalable solutions tailored to your context
    ✅ Investment-ready propositions
    ✅ Organisational models built for innovation and impact

Why work with us?

With over a decade of experience across social innovation practice, policy, and systems change, we’ve helped organisations across sectors turn ideas into action.

Whether you’re exploring innovation for the first time or looking to scale what’s already working, we’ll help you get further, faster—with clarity, confidence, and impact.

For the last 11 years, Rob worked for Nesta, the UK’s social innovation agency. In that time, he’s designed and delivered innovation funding and support programmes, co-lead a public service innovation lab and built the Nesta’s Wales team from the ground up. He’s adept at supporting people to bring their ideas to life.

Find out more and connect on LinkedIn

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